Why finding your purpose is the key to a successful, sustainable business.


Today, we start with a simple question: why are you in business? 

Finding your purpose is essential to running a successful, scalable gig. Why? Because it's going to inevitably get you down. Sometimes, maybe even for months at a time. And you're going to have to find a reason to keep getting up again after each fall. 

An old boss of mine that I very much respect and admire once said “running a business is like getting punched in the face repeatedly and going back for more”. At the time I thought this was an absurd statement, but 2.5 years into the Wildbrand journey, I am starting to understand what he was saying. 

Passion without work is a daydream. Work without passion is a nightmare. 

If you don't have purpose and passion for what you do, you’re really going to struggle. You might slug it out for a while, but you're going to find business a lot more difficult to stomach over the long-term compared to someone who really loves what they do. 

I'm not saying this to scare you. On the contrary, this should inspire you to decide what kind of work will keep you inspired, satisfied and happy over the long term. It's an opportunity to declare who you are what what you stand for.

Might as well enjoy it. 

You're going to spend about a third of your life working regardless. My personal philosophy is that you might as well spend it doing something you actually love.

This is really not something to be taken lightly. I know far too many people who are spending an inordinate amount of time lamenting the perfect job they don't have, rather than just going out there and creating it. 

If I had to guess why this is, I'd say it would hinge around fear of failure, in one way or another. My question back to that would always be: but what if it did work? What if you do succeed? 

You don’t pick a niche, a niche picks you. 

What if you could create a business that you actually loved, where you got to live and work on your own terms, and get paid well for doing it?

Well, you can. 

So many people think that this is an unattainable concept, or that for some reason, working for someone else is 'safer'. 

There are opportunities available to people online that have never been available before... if you are willing to learn how to use it to your advantage. 

People often post questions in Facebook groups like: “I’m thinking of starting a business, what niche should I pick?”

You see, people talk about ‘picking a niche’ like it’s the same as going to the store to pick out a new pair of sneakers or browsing through Netflix trying to pick a show to watch (btw, if you are trying to pick a show, it’s Queer Eye!).

The thing is, you don’t pick a niche. A niche picks you. A niche picks you through your experiences, your talents, abilities, education, interests and beliefs. You already have a niche, you just might not know what it is yet. You feel me?

My #1 personal goal with Wildbrand is to help more people pursue their passion and get paid for it - because life’s too short not to, amIright? 

It’s a whole new day.

Internet marketing has brought a whole new day upon us, where people make millions from one good idea, where competitors can come out of nowhere and knock you right off your axis, where things can go viral at the click of a button.  

I’m not here to glorify the world of 'fast-business'. No business is built over night, and there is no such thing as a 'magic bullet'. But with the right approach, a little 'chutzpah', and a whole lot of hustle, building wealth online is entirely possible.  

I’m in business to help other people pursue what they love and get paid for it. To help people believe enough in themselves to take the leap. To inspire people into action.

When I first started Wildbrand, my dear Dad just couldn’t believe that I was planning to leave my job to make money “on the internet”. He couldn’t wrap his head around it, but he supported it all the same. I quickly showed him it was not only possible, but easy to make money online. 

Dad’s favourite quote was: “life’s too short to work for assholes.” And you know what? He was right.

Now, I couldn’t imagine not living and working on my own terms, and I want the same for all the other Freedom-Seekers out there.

Is your business aligned with your greater purpose?

Written by Carmen Watts