Perth Bridal Fair.
Brand Refresh + Online Store
PERTH BRIDAL FAIR
Perth Bridal Fair is the biggest and most prestigious bridal event in Western Australia. Held annually, the event certainly pulls in the crowds - attracting thousands of brides, grooms and their 'tribes' each year.
Leading into its 12th year, Perth Bridal Fair approached us to rebrand the business and build a beautiful, simple and intuitive website that showcases the event in all its glory and allows people to purchase event tickets online.
We love a good rebrand - so when we had the opportunity to sink our teeth into an iconic Perth brand, we got pretty excited.
Our job was to make the brand more appealing to the male market - Perth Bridal Fair is not just for brides, after all, and we wanted to make sure that men felt comfortable and welcomed by the brand and at the event.
We kept the look paired-back with black and white and pops of colour - after all, we're about timeless style, not short-term trends.
Check it out: www.perthbridalfair.com.au