hot off the press
Journal
You don’t pick a niche, a niche picks you.
When it comes to choosing a niche, many people make the mistake of looking outward rather than inward. The truth is, a niche isn't something you choose. It's something that chooses you.
The Evolution: From Influencers to Insp-luencers
The age of influencers, once dominated by aspirational figures, is gracefully giving way to a new era where inspiration triumphs over influence.